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A customer review is a review of a product or service made by a customer who has purchased and used, or had experience with, the product or service. Customer reviews are a form of customer feedback on E-commerce and online shopping sites.

How To Write A Powerful Product Review :

Think about your own buying habits for a while.

Normally, the higher the price (or the more crucial to your well-being a given product is), the harder you strive to make sure your choice is the only right decision. To feel confident about the purchase, you look for solid proof of the product’s quality.

And it doesn’t matter what that purchase might be — whether it’s food, books, kitchenware, vacation rentals or even dog’s toys…

You always check out online reviews

OK, now switch perspectives. This time you aren’t a buyer but a seller — or, even better — a promoter of given product. A reviewer, to be specific.

Here is a simple fact any marketer (or blogger or website owner) should take to heart:

What Are Product Reviews?

If you’ve been marketing for, well, a minute or more, you’re certainly familiar with product reviews. But let’s quickly recap the definition so we’re on the same page.

A review — as discussed here — is nothing more than product-centered content that should investigate in-depth both the benefits and drawbacks of specific goods or services. Some full-time writers and marketers focus on testing and reviewing products. Then, they labor on submitting them to third party websites, blogs, and platforms.

Ideally, a product review should come from an independent author. Such a reviewer would presumably shed light on various products, and represent a neutral, unbiased perspective. Otherwise, when reviews are crafted by in-house content creators with skin in the game, they lack credibility and are rather one-sided.

What’s more, reviews often prompt readers to discuss, rate, and comment on products they might have purchased or are thinking about buying.

The Role of Product Reviews

Product reviews can do much more than just make your product seem enticing; they can boost your product’s image and make it the go-to product. In fact, online reviews are essential to marketing and branding any company these days.

Why?

Well, first of all, are heavily-dependent on reviews which are often authentic articles written by real users. So, reviews are social proof and help build trust and loyalty.

Second, the more product reviews an item receives, the more transparent it seems and this boosts its credibility. People trust social proof — especially when the review’s author isn’t related to the brand and isn’t anonymous (i.e., can be addressed by name and their social profile can be looked up).

Consequently, if proof of a product’s or service’s quality gets corroborated by multiple and unrelated sources, this positive vibe resonates across the web. This boosts the odds that a prospective buyer will pick that particular product.

Why People Read Product Reviews

Why do people read product reviews in the first place? After all, do savvy shoppers buy anything without checking online reviews?

Here’s an example. Imagine you are reviewing Headspace, the meditation app. This is a real life example because, personally, I’m a Headspace believer and practitioner. ;-)

What Are the Benefits of Writing Product Reviews?

First and foremost, people trust product reviews — a whopping 88% of consumers trust online reviews as much as personal recommendations. There you go — positive product reviews can bring a substantial rise in sales.

Here’s what you get out of writing reviews:

Money- you can earn some extra money by reviewing products as an affiliate.

Authority- you build authority as a reviewer and people will trust your opinion if you play it right.

Freedom- as an independent reviewer and marketer only you decide what products you want to review, recommend and what to write about.

Traffic- your content helps you gain organic traffic and you can rank your website for strategically chosen keywords.

There are also many other perks (and also drawbacks) of becoming an independent product reviewer. Okay so now, with all those reasons in mind, it’s time to figure out what you can do to craft a genuine product review.

How to Write the Perfect Product Review

1. Get Your Hands on the Product

Being an independent marketer and reviewer demands that you get access to products you are going to review. You might just go ahead and buy them or pitch the manufacturers and just ask for access. It’s quite likely that a company’s marketing representative will be happy to give you access to the product at least for the time you’d need to review it.

2. Become an Affiliate

However, the best idea is to become an affiliate partner if it’s an option.

This will come with additional perks like, for instance, a fixed and sometimes even recurring commission paid on each sale you referred. Being an affiliate makes sense because you’re promoting these products anyway, so why shouldn’t you get a cut and generate some passive income on the side?

Becoming an affiliate is a whole other story, however, so here’s where you can learn more about becoming an affiliate with LiveChat.

3. Learn About Your Product(s)

Once you join affiliate programs or get access to products in any other way, make sure you do your research and study the product. You want to become an expert. Be curious and find out everything about the brand and the product itself. Include competitors in your research and the whole industry as well, before you get started on your reviews.

4. Be Honest. Don’t Hype It

Full transparency is key. Eyes on the prize and remember this:

People will quickly put two and two together, and they’ll notice (and inevitably raise a fuss) if you aren’t honest.

It’s always better to look at products through the buyer’s eyes. It makes no sense to trick your audience into thinking that your product has no flaws. Be balanced instead.

Honesty wins you credibility and users will become loyal and visit your blog or site anytime they want to make a purchase.

5. Confront with Other Players

Product comparisons are crucial to any good review. They provide your readers with a clearer picture of the whole category. You readers will know what the options are and will feel more confident about getting the recommended model.

Talking about alternatives will lend you credibility — especially if you can say something more than, “Hey, these are available, too!”

6. Get a Discussion Going

Anytime you publish any content (not just reviews), ask for feedback and kindle discussion. Let people speak their mind and create a dedicated space for discussion and try to build up a community.

This will invite your readers to leave reviews — and user-generated reviews are tremendously powerful. For instance, millennials, trust user-generated content 50% more than other media.

So, empower users to generate that content!

The more social proof you accumulate below your own review the better. There are also some solid SEO reasons for this. A discussion thread makes a web page longer which helps it index and rank better.

7. End a Product Review with a Take-Home Message

The last few paragraphs are perfect for expressing your private opinion. This is where you can get slightly subjective and speak your mind freely. Recap all the key points you touched on in the review, disclose the price and tell the reader if there’s a free trial (remember, the word “free” is intoxicating — if applicable, sprinkle it throughout your article and emphasize free options to get people excited. It usually works wonders). Sum everything up and make the final verdict.

 

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Having a strong online presence is key to maintaining a competitive edge over your competitors. Positive online customer reviews can not only help your company stand apart from your competition, they can also impact your search engine rankings,  and strongly influence many buyers’ decision making process.

Knowing which review sites matter depends on the type of industry you are in and which sites are used by your current and potential customers.

Here is a List of the Most Popular Consumer Review Websites

Amazon

Angie’s List

Better Business Bureau (BBB)

Bing Places

Citysearch

Consumer Reports

Demand Force

Dex Knows

DoneRight.com

Epinions.com

Google+ Local / Google Places

Home Advisor

Insider Pages

Judy’s Book

MerchantCircle

Trip Advisor

Yahoo! Local

Yellow Pages

Yelp!


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1. Better Business Bureau
A nonprofit site, the Better Business Bureau (BBB) evaluates all types of businesses against a set of best practices for how businesses should treat the public. They don't directly recommend or endorse any businesses, products, or services; they simply provide the public with the information on their site about businesses, and whether they have met the BBB's accreditation standards. They will also review both accredited and non-accredited businesses.

2. business' profile listing on the BBB contains general overview information, like a short company bio and the company's accreditation status, a history of any complaints made about the business and whether they were resolved, customer reviews, and the BBB's A - F rating of the business.

3. Glassdoor
Glassdoor is an employee review site that helps anyone -- from prospective employees to prospective customers to investors -- get an idea of what a company is really like from the inside. In other words, it helps measure the more qualitative factors of things like valuation.

Employees can share what it's like to interview and work at their companies, and the site shows visitors which companies are rated highest by their employees. Many employers use it to build their employment brand so they can target and recruit candidates, but you can also use the reviews to share ideas internally for improvement among your management team.

Creating an employer account is free, and it's easy to track and respond to reviews. For example, you can set up alerts so you get an email each time a new review is posted so you can acknowledge and respond to each one.

4. Manta
Manta is a customer review site that primarily features small- to medium-sized businesses. Rather than displaying the top customer reviews right away, Manta organizes search results based on the relevance of your keyword. Then it displays the list of companies with their contact information, so users can quickly connect with a business.

Manta is different than most review sites because it focuses more on connecting people than it does on reviewing products and services. To find customer reviews, you need to select a business, go to their individual listing page, and scroll past their features and products before seeing a review. That way, customers use the reviews as one of the final selling-points for purchasing a product or service.

On Manta, the goal is to rank your business as high as possible for each relevant keyword that users can search. So long as your company is in the top search results, you'll have a higher chance of connecting with leads using this site.  

5. Capterra
If you're a SaaS business, Capterra is a review site that evaluates software sold by B2C and B2B companies. It has an easy-to-use internal search engine which lets users search for software based on industry, company, or software type. Once a search processes, Capterra displays a list of companies relevant to your keyword and a brief summary describing their product(s).

Users can also compare products on the site. Capterra has a "compare to" feature which lets you select up to four companies and displays the benefits of each side-by-side. You can see everything from ease-of-use to the quality of their customer support, all in one comprehensive view. This makes it easy and efficient for users to find software that best fits their needs.

6. HundredX
HundredX is a review site and a customer service tool. Businesses create an account on the website and ask customers to leave feedback after working with them. HundredX streamlines the process by providing tools that automatically send out surveys and collect feedback on behalf of the business. With this site, customer services teams don't have to manually seek out reviews or scan third-party sites to obtain customer feedback.  

The benefit of signing up for HundredX is the reviews are private. If you get a bad review, leads can't see that feedback and be influenced by the negative comments. This gives your company a chance to correct your mistake before losing potential customers.

We’ve collected answers to important GDPR- and privacy-related questions to help you understand how we protect your data and what you can do to manage your privacy.

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