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View Our Best Customer Review Sites | View Good Customer Review site

Having a strong online presence is key to maintaining a competitive edge over your competitors. Positive online customer reviews can not only help your company stand apart from your competition, they can also impact your search engine rankings,  and strongly influence many buyers’ decision making process.

Knowing which review sites matter depends on the type of industry you are in and which sites are used by your current and potential customers.

Here is a List of the Most Popular Consumer Review Websites

Amazon

Angie’s List

Better Business Bureau (BBB)

Bing Places

Citysearch

Consumer Reports

Demand Force

Dex Knows

DoneRight.com

Epinions.com

Google+ Local / Google Places

Home Advisor

Insider Pages

Judy’s Book

MerchantCircle

Trip Advisor

Yahoo! Local

Yellow Pages

Yelp!


View Our Best Customer Review Sites | View Good Customer Review site

1. Better Business Bureau
A nonprofit site, the Better Business Bureau (BBB) evaluates all types of businesses against a set of best practices for how businesses should treat the public. They don't directly recommend or endorse any businesses, products, or services; they simply provide the public with the information on their site about businesses, and whether they have met the BBB's accreditation standards. They will also review both accredited and non-accredited businesses.

2. business' profile listing on the BBB contains general overview information, like a short company bio and the company's accreditation status, a history of any complaints made about the business and whether they were resolved, customer reviews, and the BBB's A - F rating of the business.

3. Glassdoor
Glassdoor is an employee review site that helps anyone -- from prospective employees to prospective customers to investors -- get an idea of what a company is really like from the inside. In other words, it helps measure the more qualitative factors of things like valuation.

Employees can share what it's like to interview and work at their companies, and the site shows visitors which companies are rated highest by their employees. Many employers use it to build their employment brand so they can target and recruit candidates, but you can also use the reviews to share ideas internally for improvement among your management team.

Creating an employer account is free, and it's easy to track and respond to reviews. For example, you can set up alerts so you get an email each time a new review is posted so you can acknowledge and respond to each one.

4. Manta
Manta is a customer review site that primarily features small- to medium-sized businesses. Rather than displaying the top customer reviews right away, Manta organizes search results based on the relevance of your keyword. Then it displays the list of companies with their contact information, so users can quickly connect with a business.

Manta is different than most review sites because it focuses more on connecting people than it does on reviewing products and services. To find customer reviews, you need to select a business, go to their individual listing page, and scroll past their features and products before seeing a review. That way, customers use the reviews as one of the final selling-points for purchasing a product or service.

On Manta, the goal is to rank your business as high as possible for each relevant keyword that users can search. So long as your company is in the top search results, you'll have a higher chance of connecting with leads using this site.  

5. Capterra
If you're a SaaS business, Capterra is a review site that evaluates software sold by B2C and B2B companies. It has an easy-to-use internal search engine which lets users search for software based on industry, company, or software type. Once a search processes, Capterra displays a list of companies relevant to your keyword and a brief summary describing their product(s).

Users can also compare products on the site. Capterra has a "compare to" feature which lets you select up to four companies and displays the benefits of each side-by-side. You can see everything from ease-of-use to the quality of their customer support, all in one comprehensive view. This makes it easy and efficient for users to find software that best fits their needs.

6. HundredX
HundredX is a review site and a customer service tool. Businesses create an account on the website and ask customers to leave feedback after working with them. HundredX streamlines the process by providing tools that automatically send out surveys and collect feedback on behalf of the business. With this site, customer services teams don't have to manually seek out reviews or scan third-party sites to obtain customer feedback.  

The benefit of signing up for HundredX is the reviews are private. If you get a bad review, leads can't see that feedback and be influenced by the negative comments. This gives your company a chance to correct your mistake before losing potential customers.